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Air Jordan is a brand of shoes and athletic clothing designed, owned, and produced by Nike and Michael Jordan for Nike's Jordan Brand subsidiary. The shoes, informally referred to in the plural as retro jordan shoes
or simply J's, cheap retro jordan shoes
were first released for public consumption in 1985 after Michael Jordan himself wore them as a rookie in 1984, with new designs released annually thereafter. Since its introduction into the sports shoe market, the Air Jordan evolved to the original basketball shoes to models for different uses, including training and casual shoes, including a jordan retro shoes
line (re-releases of original Air Jordans I-XXIII). Air Jordan currently sponsors 19 active NBA players, including Chris Paul, Ray Allen, and Carmelo Anthony. They also endorse Nike Air Jordan products.